A storage container filled with music magazines, vinyl records, and ticket stubs, labeled 'Master Case Study 2026'.

The State of the Music Business 2026 Master Case Study

A 50+ page analysis of the systems, shifts, and frameworks reshaping the modern music business.

Ideas

Taste

Thinking

Ideas Taste Thinking

Explore the Library

Original research, frameworks, and insights exploring music, culture, and business.

Touring 101 guide to building a memorable live music experience with photos of Beyonce, Chance the Rapper, Doechii and Zara Larsson.
Artist Branding 101 featuring iconic hairstyles from artists across music and culture including Lil Uzi Vert, Eve, Janet Jackson, Grace Jones, Ice Spice, Rihanna, Monica and Kelis.
The State of R&B Women’s Edition featuring leading women in contemporary R&B with photos of Kehlani, SZA, Summer Walker, Mariah the Scientist, Raye, Doja Cat, Olivia Dean, and Ella Mai
The State of R&B Men’s Edition featuring male R&B artists across generations with photos of The Weeknd, Bruno Mars, Usher, Justin Beiber, Brent Faiyaz, Leon Thomas, BL6CK, Saint Harison, Durand Bernarr, Destin Conrad.

Built for the creative community.
Ideas, taste, and real thinking.