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About
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Touring 101: Why the Live Experience Matters More Than Ever
Touring Marci Lashway 8/12/26 Touring Marci Lashway 8/12/26

Touring 101: Why the Live Experience Matters More Than Ever

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Artist Branding 101: Why Hair Is One of Music’s Most Powerful Branding Tools
Artist Branding Marci Lashway 7/24/26 Artist Branding Marci Lashway 7/24/26

Artist Branding 101: Why Hair Is One of Music’s Most Powerful Branding Tools

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The State of R&B: How Women Are Redefining the Genre
Music Culture Marci Lashway 7/16/26 Music Culture Marci Lashway 7/16/26

The State of R&B: How Women Are Redefining the Genre

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The State of R&B: What’s Next for Male R&B?
Music Culture Marci Lashway 7/9/26 Music Culture Marci Lashway 7/9/26

The State of R&B: What’s Next for Male R&B?

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The Future of Rap: Why Hip-Hop’s Next Era May Be Bigger Than Superstardom
Music Culture Marci Lashway 7/2/26 Music Culture Marci Lashway 7/2/26

The Future of Rap: Why Hip-Hop’s Next Era May Be Bigger Than Superstardom

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Artist Branding 101: Why the Right Look Makes an Artist Recognizable
Artist Branding Marci Lashway 5/22/26 Artist Branding Marci Lashway 5/22/26

Artist Branding 101: Why the Right Look Makes an Artist Recognizable

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The State of the Music Business 2026: Master Case Study
Music Business Marci Lashway 5/14/26 Music Business Marci Lashway 5/14/26

The State of the Music Business 2026: Master Case Study

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The New Model: The Artist as a Start Up
Music Business Marci Lashway 5/8/26 Music Business Marci Lashway 5/8/26

The New Model: The Artist as a Start Up

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The Art of the Rollout: What Makes a Music Campaign Actually Connect
Music Business Marci Lashway 4/17/26 Music Business Marci Lashway 4/17/26

The Art of the Rollout: What Makes a Music Campaign Actually Connect

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Why Most Rollouts Fail: The Three Things Every Artist Should Know Before Spending
Music Business Marci Lashway 4/2/26 Music Business Marci Lashway 4/2/26

Why Most Rollouts Fail: The Three Things Every Artist Should Know Before Spending

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The State of the Music Business 2026: Why the Old Industry Playbook No Longer Works
Music Business Marci Lashway 3/27/26 Music Business Marci Lashway 3/27/26

The State of the Music Business 2026: Why the Old Industry Playbook No Longer Works

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